In last week’s webinar on social media trends, we mentioned that no matter what platform you are on or whatever algorithm changes the social media companies throw at you, if you focus on earning trust and influence then you’ll be fine.
A great way to earn the trust of and influence your followers is to share updates, photos, graphics, and videos that are relevant to them.
But how do you do create relevant messaging?
Well, we just happen to have a handy-dandy checklist for you and lots of blog posts that show you how.
The 6 Rs of Message Relevance
When you are trying to create messaging that is more relatable to your readers, use our Six R’s of Relevant Messaging.
- Rewarding
- Realistic
- Real-Time
- Responsive
- Revealing
- Refreshing
It basically boils down to answering the questions: So What?
Why should your followers care about that update, photo, graphic, or video you shared? Using the 6 Rs of Message Relevance will help you answer that question.
For tips and ideas on how to use each R see these previous posts:
And here is that checklist I promised you. You can save the image below or download the pdf.
