Think back to your last branding process. Whose voices were centered in making decisions? How did you measure if it was successful?
Inclusive branding involves developing brand strategy, messaging, and visuals that are informed by engaging your staff and different members of your community. An inclusive branding process can help create a more welcoming environment while building trust and credibility in the ongoing practice of your brand across communications channels.
For nonprofits, inclusive branding is another way an organization can demonstrate its commitment to diversity, equity, and inclusion, while strengthening connections with those in their communities that are vital to achieving its mission.
If you’re thinking about integrating or expanding the ways your nonprofit incorporates inclusive branding, this collection of resources is a great place to start.
Developing an inclusive brand
When it comes to branding, one of the most important questions to ask is, “Who are we not reaching?” Developing or updating your brand is a chance to open doors to new audiences, while also deepening the relationships of those who are already connected to you.
Communicating your brand in an inclusive way
Organizations must lead with equity to carve a path toward inclusion. Evaluating processes, taking the time to connect with and learn from your audiences, and ensuring your organization’s actions are values-driven is a solid start.
Creating a foundation of inclusion within your nonprofit is a game-changer when it comes to more meaningfully showing up for those in your community. We hope these resources offer some clarity and direction for ways to practice inclusive branding. If you need more assistance navigating this journey, drop us a line–we are here to help!